How to Maximize Your Online Presence When You're Starting Out (and Without Burning Out!)
- auradigitalmarketi4
- Jun 9
- 2 min read
These days, we hear all the time that you need to “be present online.” But where do you start when you're a small business or just starting out? Between social media, a website, newsletters, and everything else, it's easy to feel overwhelmed.
Good news: you don't have to do everything at once. The important thing is to build a consistent, authentic presence that's tailored to your resources.
Here are the essential basics to maximizing your online presence, step by step.
1. Start with your brand voice
Before you post anything, ask yourself:
What are my values?
Who am I talking to?
What tone suits me? (serious, friendly, professional, light, etc.)
Creating content isn't just about filling in the blanks. It's about conveying who you are. And the clearer you are about that, the more likely you'll connect with the right people.
2. Have a basic, but well-maintained presence
No need to be everywhere. Really. Better two well-animated platforms than a dozen empty ones. Here's a starter kit:
A simple website , with an “About” page, your services/products, and a clear way to contact you.
One or two social networks where your target customers are located (Instagram, Facebook, LinkedIn… depending on your sector).
A newsletter (even with 10 subscribers) to maintain direct contact with your customers.
3. Publish meaningful content
You don't need to post every day. What matters is quality and consistency. Here are a few simple ideas:
Share your behind the scenes, your values, your “why”.
Provide practical advice related to your business.
Highlight your products/services in a natural way (e.g., by showing how they are used).
Your content should inform, inspire, or connect . If it does at least one of these three things, you're on the right track.
4. Don't be afraid to show yourself
People connect with people. Even behind a business. A photo, a personal anecdote, a "hello in story"... it's often enough to create a bond of trust. Just be yourself.
5. Ask for help when needed
You don't have to do everything alone ( and that's not always a good idea ). When content becomes a mental burden, outside help can save you time, gain clarity, and increase consistency .
This is where I come in 💡
As a freelance content marketer and text typist…
I help you to:
Structure your online presence according to your objectives,
Finding the right tone to speak to your audience,
Create posts, texts and ideas that reflect you.
Whether you need a helping hand to get started or more regular support, my services are flexible, accessible, and designed for small businesses like yours.
📩 Want to discuss it? Write to me or book a discovery call (no obligation).
And if you want more tips like this, subscribe to my newsletter—I promise helpful, clear content with no unnecessary fluff.
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